Sunday, December 14, 2008
Talk about stupid
D'uh!
That's me hitting myself in the forehead. It's just hit me that the bookstores and distributors think THEY're the point of the exercise.
I was literally told by a small bookstore owner that, "We're not looking for authors. Authors are looking for sellers."
They've also told me that if a small bookstore has to go to the extra "bother," (and I'm quoting that word), they won't get a customer a book.
I've realized the independent bookstores are where the comics stores were a few years ago -- closed-in little satrapies who got to control what the reader was able to obtain. Remember those comic stores? Dark, dirty, dank, and snotty owners? Page 45 turned that around. Admittedly a lot of comics stores run on Manga and toys but they'll help you find the books you want.
They really hate Amazon -- but Amazon is programmed to "bother" for every single reader.
So am I. Not that I'm going to write the way you tell me to -- although I will steal good quotes every time -- but I'll try to get you my books in any market.
If I owned a bookstore, I'd never return damaged or even overstocked books -- I'd use them as loss-leader giveaways to hook readers and promote word-of-mouth. Free PR, instead of more shipping and shredding!
Maybe I'm the only person with the right attitude to open a bookstore. Hm.....
"Not An Asshole Books" -- ?
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1 comment:
Thanks for the hit to the head. Modern marketing for the independent publisher, and especially yours truly is an ongoing learning experience. Every bit of gleaned information is a blessing.
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